Empro is a founder-led agency that builds websites, GoHighLevel CRM systems, local SEO and Google Ads for home-service contractors. This page explains what Empro does, what it costs and who it is for.
What is Empro?
Empro is an independent agency run by Adnan Javed. The person who scopes a project is the person who builds it and answers when something breaks. There is no account manager in between, and specialists are brought in only when a job needs them, with the client told who.
The work is aimed at home-service contractors: roofers, HVAC companies, plumbers and similar trades. They usually do not need a clever website. They need the phone to ring, and every lead answered fast enough that it does not call the next company.
What does Empro do?
Empro builds the pieces that turn a search or an ad into a booked job:
- Websites with real service pages and town pages, designed to turn visitors into calls and form fills.
- GoHighLevel CRM setup: one pipeline for every call, form and ad lead, with missed-call text-back and instant replies.
- Local SEO: Google Business Profile, service pages and tracking, so calls keep coming without a cost per lead.
- Google Ads and Local Services Ads management, with call tracking so you can see which ads produce jobs. Ad budgets are paid directly to Google.
Trade-specific guides cover the details: roofing leads, HVAC SEO, HVAC marketing and plumber SEO. There is a page for each trade under industries Empro serves.
What is the Empro Lead System?
The Empro Lead System is how Empro packages this work into three monthly plans. Plans start at $197 a month, billed in USD, with no separate setup fee and no long contract. Your website, content and accounts stay yours.
| Plan | Price | Built for |
|---|---|---|
| Launch | $197/month | For contractors building the foundation |
| Growth | $297/month | For teams that need faster response |
| Scale | $497/month | For businesses ready to add paid demand |
What each plan includes is listed on the Empro pricing page. If you are comparing options, our guide to contractor lead generation compares every lead source side by side.
How is Empro different from other agencies?
- Published prices. The plan prices are on the site, not hidden behind a sales call.
- Founder-led. You deal with the person doing the work.
- CRM included. The GoHighLevel pipeline is part of the plan, not an add-on.
- Month to month. No long contract, and the website and accounts stay in your name.
- Not a lead seller. Empro does not sell shared leads, so the leads that come in are yours alone.
How do I contact Empro?
The quickest route is the Empro contact page: send your website, your trade and the towns you work in, and you get a written reply within one business day. You can also email info@emprolabs.com.
Empro questions
Is Empro the same as EmPRO Insurance or the Empro staffing agency?
No. Empro (emprolabs.com) is an independent web design, SEO and GoHighLevel agency and is not related to EmPRO Insurance, the Empro staffing agency or Empro Group.
Is Empro related to GoHighLevel or LeadConnector?
No. Empro is an independent agency that builds and configures systems on GoHighLevel. GoHighLevel and LeadConnector are separate products. Our guide to LeadConnector explains how they relate.
Who is Empro for?
Home-service contractors, mainly roofers, HVAC companies and plumbers, who want a website and a lead system that brings in calls. If that is you, see Empro’s plans or send us your site.
How much does Empro cost?
The Empro Lead System starts at $197 a month. The Growth plan, at $297, is the most common starting point. Google Ads budgets are paid directly to Google and are not part of the plan fee.
Related: About Empro · Empro pricing · More guides